Last week, during the 2012 Grammy Awards, Chipotle aired their great music video/commercial featuring Willie Nelson covering Coldplay, which illustrates some of the problems with factory farming. Treehugger wrote about this ad back in September when it first came out and they were impressed with both the production process (see the great "making of" video posted here) and that a major restaurant chain was making such a strong statement about our food system and what it does to animals and farmers.
I dont have cable, so I missed the commercial, but it was all the rage last week and hit my Facebook page at least half a dozen times. I have to admit, it made me want Chipotle for lunch and dinner last week on two separate occasions.
It's worth the few minutes it takes to watch it, I encourage you to check it out.
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